The proliferation of counterfeit and shoddy products will have irreversible negative effects on brands. The appearance of these products will not only bring economic losses to the company, but also damage the brand image due to poor product experience. In health-related industries, such as the pharmaceutical and food industries, counterfeit and shoddy products can even pose a serious threat to consumers' physical and mental health and personal safety. Therefore, companies are always looking for strong and effective anti-counterfeiting solutions. At the same time, in the current competitive market environment, a variety of brands and products will emerge in large numbers for consumers to choose from, so enterprises are also faced with choosing appropriate new technology means to protect the reputation of their own brands, so as to improve the reputation of their own brands. Maintain and develop customer relationships and build customer loyalty.
Infineon Technologies AG launches NFC security tags that meet high security requirements and can be used to verify the authenticity of products: NFC4TCxxx tags introduce an open, standardized security architecture using AES-128 encryption algorithm, and have differential power analysis ( DPA), Differential Failure Analysis (DFA), etc. are inherently resistant to physical attacks. Infineon's NFC security label products are available in different storage capacities ranging from 304b to 4 Kb. Brands can choose data storage according to their own needs and create customizable applications to improve interaction with customers.
The safety label will be edited and managed through the brand's exclusive landing page: for example, while reading the safety label, the brand can set additional information related to the product on the display page, provide a product list of other similar products, or provide exclusive Offers, invite customers to participate in special events of the brand, etc., in order to help the brand to establish a longer-term interactive relationship with customers, increase customer stickiness, and improve customer repurchase rate. NFC technology effectively realizes two-way communication between consumers and brands, allowing both parties to better interact and understand the use of products, user experience and needs, and provide brands for continuous optimization and improvement of products and services. It provides application foundation and data support, and also helps brands gain a competitive advantage in the fierce market competition.
In order to further help brands in the rapid implementation and deployment of brand protection applications, Infineon has launched the NFC 2Go development kit. The development kit will demonstrate the use of NFC smartphones to read, edit and manage brand protection scenarios with Infineon NFC security tags. The development kit will include NFC tag stickers, iOS and Android mobile apps, back-end cloud authentication software, tag personalization tools and a user guide.
